'Ideals' created by the beauty industry have contributed to an increase in tooth whitening treatments, which for some can become an addiction.
Last month the BBC reported on beauticians carrying out dangerous and illegal tooth whitening treatments, using harmful levels of hydrogen peroxide. One client claimed they had received treatment using a product containing 35% of the chemical, which led to severe burns.
Simply refusing treatment to a patient who is showing signs of tooth whitening addiction may not be enough to protect them, as there is a risk that they will seek alternatives such as illegal teeth whitening.
Should there be more in place to protect patients who are obsessive over the colour of their teeth, or are showing signs of BDD?